2012 was a tumultuous year for Chinese magnesium industry as production halt, reorganization and adjustment occurred widely due to poor global economy and slow economic growth in China. Joint operation announced by Fugu Magnesium Industry pushed up magnesium metal prices, endowing domestic magnesium industry with pricing and discursive power. However, it was still full of uncertainties that whether Chinese magnesium industry can realize successful transformation.
End-users started to build trader relations directly with domestic producers as demand from international market continued to decline with business margins , which issued challenges to intermediate traders. In addition, Customs policies of downgrading exchange rates and raising ocean freight added fuel to the fames to magnesium traders with the result that some participants had envisaged a dead line while others had turned to other fields.
Unprecedented pressures see both challenges and opportunities. Hence, magnesium manufacturers familiar with market disciplines and trend will make the best use of capital, information and new supply mode ahead of time in order to gain an advantage over the future reform.
Mar. 20 Wednesday
16:00 Early Registration
18:00 Welcome Dinner
Mar. 21 Thursday
08:30 Sessions Registration
08:50-09:00 Opening Speech
Guangning Zhang General Manager
Shanxi Credit Magnesium Co., Ltd.
09:00-09:30 How to Improve the Competitiveness of Pure Magnesium Plants?
Daniel Chu, Manager of Trade Department
Yulin Tianlong Magnesium Industry Co., Ltd.


Situation and Outlook of the Magnesium Industry in Europe – A Customer Perspective
Atul Malhotra, Head of Purchasing & Member of Group Management
Georg Fischer Automotive AG, Switzerland
10:00-10:30 Coffee Break
10:30-11:00 Strategic Deployment of Magnesium Alloy and Progress in New Techonology of Magontec
Zisheng Zhen, Technical Director, Magontec Asia
Magontec Xi’an Co., Ltd.
11:00-11:30 Development of Wide Magnesium Alloy Plate
Zhanghong Huang, D.E. Chief Young Technical Expert
Western Metal Materials Co., Ltd.
How to stand up to repeated shuffles despite of severe competition?
It is necessary for Chinese magnesium industry to avoid dependence on primary products and pay more attention to developing potential domestic market through cooperation and innovation, new magnesium alloy product development and deep-processing industrialization upgrade, in order to make full preparations for entering international market with high value-added products.
Development opportunities and challenges of magnesium industry
Producers keep utilizations at a low level and traders are faced up to challenges as demand declines and prices decrease in an unfavorable economic environment. At the same time, procurement and supply are full of uncertainties due to negative Customs policies, sharp fluctuations of exchange rate and great increase of ocean freight. Magnesium market sees development opportunities as participants can control the market maturely despite of expectations of sunset magnesium industry from sunrise one. Strategic metal industries are faced up to challenges from shrinking demand and declining prices as global economic crisis continues. However, unprecedented challenges mean opportunities at the same time. How to deal with various tests calmly and realize successful transformation are most concerned issues for insiders at present.
To promote auto light weight effectively
Contact UsMore
Asian participants please contact
Daphne Zhang / Orchid Jia
Tel: +86-10-59080011/22/33 ext: 847 / 845
Fax: +86-10-59080044-801
MP: +86-18600959856 / +86-18211129236
Email: /
Registration RatesMore
  After Feb. 18
AM members USD1680
Non-members USD1880
Account name: Asian Metal Ltd
Account number: 802012717208091001
Swift Code: BKCH CN BJ 110
Bank: Bank of China Beijing Guang Hua Lu Sub-Branch, 1/F Haiguan Building,10 Guanghua Road, Beijing China
European participants please contact
Mark Moore
MP: +44-207-488-4431
Tel: +44-207-347-5026
Fax: +44-207-347-5027
US participants please contact
David Schollaert
MP: 1-412-880-5304
Tel: 1-412-880-5300
Fax: 1-412-880-5308